WSOP and Milwaukee’s best announce new Player of the Year Award

The World Series of Poker® Presented by Milwaukee’s Best Light announced criteria for the official 2007 WSOP Player of the Year award today.

The Milwaukee’s Best Light Player of the Year award will be presented to the player accumulating the most points throughout the 2007 WSOP. Points are earned based upon finishing position in all open bracelet events with the exception of the Main Event and $50,000 HORSE Championship. HORSE is an acronym for five different types of poker.

“We now have a triple crown at the WSOP – the Main Event and HORSE titles and the Player of the Year designation,” said Jeffrey Pollack, commissioner of the World Series of Poker. “This award puts all poker players on a level playing field and underscores our belief that every bracelet event is important, regardless of field size, buy-in or variety of game.”

In addition to an official trophy, the Milwaukee’s Best Light Player of the Year will receive entry to various WSOP competitions over the next year. The winner will receive $5,000 for travel and accommodations, plus buy-ins for the Main Events at the World Series of Poker Europe, a World Series of Poker Circuit Event of choice and the 2008 World Series of Poker Presented by Milwaukee’s Best Light.

“This is another example of Miller Brewing Company’s commitment to the WSOP,” said Ty Stewart, director of sponsorship and licensing for Harrah’s Entertainment. “Miller’s multi-year sponsorship of the tournament and the ESPN broadcasts have been major factors in the explosive growth of the WSOP. This award is sure to create incremental excitement and give our growing fan base a new way to follow the action.”

According to Dockery Clark, director, sports and alliance marketing for Miller Brewing Company, “We’re thrilled to sponsor the Milwaukee’s Best Light Player of the Year Award to identify the best performance over the course of the entire WSOP. With any bracelet being so difficult to win, players have asked for recognition of cumulative accomplishment over a series of events.”

Updates will be consistently available at www.worldseriesofpoker.com. Go to www.worldseriesofpoker.com/players/2007.asp for a direct link.

Points will be awarded to players finishing in the top 10 percent of the field for each qualifying event. First place in an event is worth 100 points, second 75, third 60, fourth 55, fifth 50, sixth 45, seventh 40, eighth 35, and ninth 30. Tenth through 18th place finishers will earn 20 points each, 19th through 27th will earn 10 points and all other in-the-money finishers will earn 5 points. In the case of a tie, total cash won will be the determining factor.

The 2007 World Series of Poker Presented by Milwaukee’s Best Light, the world’s richest sporting event, began June 1 at the Rio® All-Suite Hotel & Casino in Las Vegas. More information on the tournament is available at www.worldseriesofpoker.com.

As one of America’s oldest brewers, Miller Brewing Company continues the commitment of founder Frederick J. Miller to brew “confoundedly good beers” with “uncompromising quality.” Through more than 150 years of innovation and brewing excellence, Miller has built a broad portfolio of award-winning beers that capture approximately 18 percent of the U.S. beer market. In the past decade, Miller beers have won 105 medals - more than twice as many as its major competitors - at the biannual World Beer Cup and annual Great American Beer Fest. An unprecedented four-time gold award winner at the World Beer Cup, Miller Lite is the great tasting, less filling beer that has defined the American light lager category since 1975. Miller also brews smooth, golden rich Miller Genuine Draft using a unique cold-filtering process introduced in 1985. The company’s oldest brew is Miller High Life, the champagne of beers. Miller imports Peroni Nastro Azzurro, Pilsner Urquell and Foster’s, and it offers regional craft brews from the Jacob Leinenkugel Brewing Company and the Blitz-Weinhard Brewing Company. Near-premium beers include Milwaukee’s Best Light, Steel Reserve, Olde English 800, Mickey’s Malt Liquor, Icehouse and Sharp’s, a non-alcohol brew. Miller also offers the Sparks line of caffeinated alcohol beverages. Miller is a wholly owned subsidiary of SABMiller plc, one of the world’s leading brewers with a global footprint spread across six continents. For more information, visit www.MillerBrewing.com.

Harrah’s Entertainment is the world’s largest operator of casino entertainment resorts. Since its beginning in Reno, Nevada, USA, nearly 70 years ago, Harrah’s has grown through the development of new properties, expansions and acquisitions, and now owns or manages 50 casino resorts on four continents. The company’s properties operate primarily under the Caesars, Harrah’s and Horseshoe brand names; Harrah’s also owns and operates the London Clubs International family of casinos and the World Series of Poker tournament. Harrah’s Entertainment is focused on building loyalty and value with its customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. The company is committed to reinvesting in the communities in which it operates.