William Hill abandons development of NextGen gambling platform
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The Guardian Unlimited is reporting today that William Hill has decided to scrap development of its NextGen platform. NextGen, internally developed by William Hill, was intended to revolutionize the way William Hill interacted with customers. Instead, the project has been abandoned nearly a month after it was to launch, and William Hill is writing off nearly 22 million pounds in related losses.
Excerpt from the Guardian:
But following an internal review, William Hill – which has been without a chief executive for more than three months – has decided to ditch NextGen. It now plans to use a “third-party technology solution” that will not be ready until the end of 2008.
A number of senior executives involved in the NextGen project have already left William Hill, a company spokeswoman confirmed.
