Svenska Spel reports a profitable 2007
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Svenska Spel, Sweden’s gambling monopoly, announced its 2007 revenues. Profits increased significantly from 2006 numbers, with a nine percent overall increase to $834 million, but revenues specifically from online poker contributing to a nearly 40 percent increase in Internet and mobile phone gambling.
Jesper Kärrbrink of Svenska Spel urged caution, however, noting that, “it will be difficult to maintain the growth we have had in 2006 and 2007. Lately we have observed a certain weakening of the growth in the gaming business, and we know that, for instance, the casino business depends to some extent on the general economic situation of the country.”
The CEO added that he is “most satisfied,” continuing, “We have worked more than ever in order to improve our gaming responsibility, the result is better than ever and we have succeeded in channelling an essential part of Swedish gaming into a safe and controlled environment.”
A large part of the responsibility referred to lies with Playscan, a technology introduced over the summer which reads players actions and alerts them to the statistical likelihood of the development of a gambling problem. Svenska Spel reported that they see a lower rate of problem gambling than their competitors.
Increased revenue was reported in every aspect of Svenska Spel.
