Gambling ad yanked for claiming to improve sexual prowess
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A new law in England led to an advertisement in the London Times being pulled because it portrayed gambling as improving sexual prowess.
The Advertising Standards Authority pulled the advertisement for online casino Paddy Power because it linked gambling to “seduction, sexual success and enhanced attractiveness.”
According to a Reuters story:
The advert, published in the Times, featured a dwarf in a limousine flanked by two beautiful women, smoking a cigar and holding up a champagne glass. A strapline accompanying the advert said: “Who says you can’t make money being short?”
The ASA, in a separate ruling, also criticised a gambling television advertisement campaign that featured “slapstick, juvenile humour that was likely to appeal to children”. The Intercasino campaign also featured dwarves, this time undertaking “Jackass-style” stunts including rolling down hills in dice outfits and sliding down bell-ropes dressed as fruit-machine cherries.
The advertising campaigns are the first to be banned since new laws were passed regarding advertising standards last year.
