WSOP to open branded store in Las Vegas

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If you are looking for World Series of Poker merchandise, it’s going to be easier than ever to find now the powers behind the world’s largest poker gathering are opening a store in Las Vegas to sell WSOP-branded merchandise.
The WSOP announced a multi-year deal with XP events, which is “a leading retail merchandise management and fulfillment house,” according to a press release. Merchandise will also be distributed in other ways other than the Vegas store.
According to the release:
XP Events will manage the officially-licensed WSOP online store, officially-licensed retail outlets throughout Las Vegas during the May 30-July 14, 2008 tournament, and manage a new Official World Series of Poker retail store, coming soon.
“XP Events is a leader in sports merchandising and marketing and we’ve been impressed by their work with the NBA and NHL,” said Jeffrey Pollack, the Commissioner of the World Series of Poker. “XP’s expertise will broaden our footprint and provide our fans and players, and poker enthusiasts everywhere, with a world-class shopping experience.”
XP Events has managed retail sales for the NBA and NHL All-Star games, the World Baseball Classic, the President’s Cup, the Tour de France, and the FIFA Women’s World Cup.
The WSOP online store, wsopshop.com will be relaunched Thursday with new products available.









